Add Alternative Text to Images
All images must include alternative (alt) text.
- Keep descriptions concise but meaningful (under 125 characters is a good guideline).
- Do not use phrases like “image of” or “picture of.” Screen readers already identify images.
- If the image includes important data or text, summarize the key information.
- Write alt text so it makes sense without additional context.
- Example: "MSSU students studying in library."
Alt text is especially important for graphics that contain event details, statistics or promotional messaging.
For examples of alt text, please visit Harvard's Guide to Writing Alt Text.
How to add alt text on each platform:
Add Captions to Videos
All videos must include captions, except for videos that contain only music and no spoken content.
- Use closed captions or burned-in captions.
- Platforms like YouTube auto-generate captions, but always review for accuracy — especially names and technical terms.
- Captions should be included on Stories, Reels and short-form video content as well.
Accurate captions ensure content is accessible to users who are deaf or hard of hearing and improve clarity for all viewers.
Use Emojis Thoughtfully
Emojis should supplement a message — not replace it.
- Do not begin posts with emojis.
- Ensure the meaning of the message is clear without relying on emojis.
Overuse can create confusion for screen reader users.
Avoid Special Fonts
Do not use decorative or “special” fonts in posts.
Screen readers often cannot interpret them correctly.
Use CamelCase for Hashtags
Capitalize the first letter of each word in hashtags (e.g., #LionPrideDay).
CamelCase allows screen readers to properly identify and read each word.
Maintain Proper Color Contrast
Ensure text is easy to read against its background.
- Avoid low-contrast combinations (e.g., light text on light backgrounds).
- Follow university brand standards while ensuring color choices meet accessibility guidelines.
