All images must include alternative (alt) text to ensure users who rely on screen readers can understand visual content. Keep descriptions concise but meaningful, focusing on the essential information or purpose of the image. Avoid phrases like “image of” or “picture of,” and ensure the text provides equivalent context for users who cannot see the image.
Headings should be used to structure content in a logical order, not just for visual styling. This helps users navigate content more easily. Always follow a clear hierarchy (H1, H2, H3) and avoid skipping levels.
Link text should clearly describe the destination or action. Avoid vague phrases like “click here” or “read more.” Instead, use meaningful text so users understand where the link will take them.
Break up content using bulleted or numbered lists when appropriate. Clear structure improves readability for all users and helps assistive technologies interpret content correctly.
Use plain language, short paragraphs, and clear formatting. Avoid large blocks of text. Well-organized content improves accessibility and user experience for everyone.
All linked documents (PDFs, Word files, etc.) must be accessible.
Before publishing, review your content to ensure it meets accessibility standards. Check that images include alt text, links are descriptive, headings are used correctly, and documents are accessible. Use built-in accessibility checkers when available.
