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Marketing Emphasis

Bachelor’s degree in business administration - Marketing

Marketing serves as the driving force for creating awareness, generating business, and increasing market share. It’s no wonder employers seek the best candidates with a degree in marketing to help achieve these critical responsibilities. MSSU’s accredited Marketing bachelor’s degree provides the education and work-based learning experience you need to land the career you want.


About the Marketing Emphasis

Gain a solid foundation of various business facets before taking a deep dive into marketing principles and strategies. Depending on your interests, our Marketing program offers a variety of elective classes to help you understand marketing concepts and prepare you to thrive in a global workforce.


Digital Marketing and Social Media Marketing

Many organizations desire Marketing graduates with knowledge in website, email, social media, and mobile marketing trends. Get hands-on experience working with our digital marketing and social media courses. In addition, MSSU offers a multidisciplinary Digital Marketing Communications certification with coursework in website design and video content creation that will enhance your resume.


Professional Sales

Many students who graduate with a degree in Marketing begin their careers in sales. To support this career path, we provide a professional sales course that positions students for early career success.


Work-Based Learning Opportunities in Marketing

Missouri Southern State University Marketing program provides students with work-based learning experiences as part of our Marketing bachelor’s degree program. Students will have opportunities to help organizations create integrated marketing communications plans to reach target markets and conduct market research to better understand customers’ needs. These experiential learning opportunities help students understand how organizations gain a competitive advantage.


Career Outlook in Marketing

MSSU’s Business degree in Marketing will help you develop the necessary skills to pursue job opportunities in these high-demand fields and others immediately upon graduation:

  • Brand management
  • Digital and social media marketing
  • Professional sales and sales management
  • Product management
  • Retail management
  • Marketing analytics

Some of the most sought-after Marketing-related occupations by income potential include:

  • Sales Manager
  • Marketing Manager
  • Digital Media Campaign Manager
  • Advertising and Promotions Manager
  • Marketing Research Analyst

As our program helps students gain the knowledge of understanding customer needs and designing offerings to serve those needs, Marketing graduates are well-positioned to start their own businesses. In addition, many Marketing graduates choose to stay at MSSU for graduate school to earn an MBA or MS in Data Analytics.


Program Flexibility

Although our accredited Marketing program offers in-person classes, we also offer all courses online for students that need to balance many responsibilities. Whether in-person or online, expect to gain the knowledge and skills necessary to excel in your marketing career.


Current Catalog

Bachelor of Science in Business Administration
Bachelor of Science - Business Administration - Marketing Emphasis

Marketing Minor
Multimedia Minor

Digital Marketing Communication Certificate
Integrated Marketing Communications/Public Relations Certificate


Marketing Program Learning Objectives 

  1. Graduates with an emphasis in Marketing will be able to describe the marketing mix (4Ps)
  2. Graduates with an emphasis in Marketing will be able to describe the Segmenting, Targeting, Positioning (STP) model. 
  3. Graduates with an emphasis in Marketing will demonstrate knowledge of the consumer decision-making process.  
  4. Graduates with an emphasis in Marketing will demonstrate knowledge of the components of an integrated marketing communications program. 
  5. Graduates with an emphasis in Marketing will demonstrate knowledge of marketing research techniques.  


Accreditations and Memberships

Accreditation Council for Business Schools and Programs (ACBSP) 
Association to Advance Collegiate Schools of Business (AACSB) International 
Higher Learning Commission (HLC) 
American Association of State Colleges and Universities (AASCU) 
American Association of Colleges & Universities (AAC&U) 
Council for the Advancement and Support of Education (CASE)