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General Business Emphasis

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Elevate Your Career with a General Business Degree

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Is the General Business Program Right for You?

The BSBA in General Business at Missouri Southern State University (MSSU) is designed for students who want a broad foundation in business and the flexibility to explore multiple areas before specializing.

This program may be a good fit if you:

  • Are interested in small business management, entrepreneurship, or a versatile business career.
  • Prefer a flexible, broad-based business curriculum.
  • Want practical skills that prepare you for diverse business roles or graduate studies.
  • Are considering complementing your degree with a minor to tailor your focus.
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What You'll Learn

The BSBA in General Business equips students with the skills and knowledge to succeed in a wide range of business careers.

Key learning outcomes include:

  • Core concepts in accounting, finance, and economics
  • Management and leadership skills for diverse organizations
  • Marketing strategies and customer relationship management
  • Business law and ethical decision-making
  • Critical thinking and problem-solving for real-world business challenges
  • Effective communication and professional presentation skills

Careers with a General Business Degree

Graduates of the BSBA in General Business often pursue a variety of entry-level and leadership roles in business. This program prepares students with versatile skills that apply to multiple industries and career paths.

Common career opportunities include:

  • Store Manager
  • Customer Service Coordinator
  • Sales Associate
  • Account Manager
  • Real Estate Professional
  • Business Operations Specialist

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Curriculum & Courses 

The BSBA in General Business at MSSU requires approximately 120 credit hours, providing a strong foundation in core business areas such as accounting, finance, management, marketing, and international business. Students typically complete foundational courses in the first two years, followed by upper-division courses and electives in their junior and senior years.

For a complete list of required courses and electives, view the current course catalog.

Program Format, Location & Schedule

The BSBA in General Business is designed to be flexible to meet student needs:

  • Format: Fully on-campus or fully online
  • Location: Joplin, Missouri
  • Schedule: Full-time or part-time options available
  • Time to Degree: Most students complete the program in four years of full-time study
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Related Programs You Might Like

  • BSBA in Finance – Gain expertise in financial planning, investments, and corporate finance.
  • BSBA in Marketing – Focus on advertising, market research, and brand management.
  • BSBA in Management – Learn leadership, organizational strategy, and operations management.

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Contact the Department

Plaster School of Business 
Phone: 417-625-9371
Email: PSB@mssu.edu