The MSSU News Bureau is a critical part of University Relations and Marketing. The primary function is to serve as the liaison between Missouri Southern State University and media outlets throughout the local Four States Region, the nation and the world.
Our goal is to promote Missouri Southern State University, our students, faculty and staff, and their accomplishments. We also strive to enhance and reinforce the University's image as a vital educational institution in the state of Missouri and the region.We recognize the media represents a vital link to communicate these accomplishments and other University activities to the general public. Our goal is to connect the media with our faculty and staff with expertise in a particular fields, to provide an important link in the transfer of knowledge and present balanced stories, while increasing the prestige of knowledge and research and dissipating the fog of indecision and ignorance. The MSSU News Bureau and the Southern News Service (SNS) are your links with the media.
The News Bureau serves the students, academic schools, administration and other administrative units. The News Bureau promotes media coverage of our academic endeavors, special events, significant accomplishments and other activities relative to the mission of the University.
This is accomplished using a variety of techniques including, but not limited to, writing news releases; assisting faculty in the development of opinion pieces; suggesting story ideas to local, regional and national media; assisting the press in research of sources with expertise to interview for a story; organizing news conferences; providing news briefings.
The News Bureau routinely helps reporters find appropriate sources for stories and arrange interviews. The bureau also creates and maintains news archives, which are periodically delivered to the Spiva Library archives.
The Bureau's primary distribution list consists of more than 40 daily and weekly newspapers, Internet publications, six television stations and more than 10 radio stations. Major news releases and announcements also are sent to key state daily papers and wire services.