Dr. Hyunjung Kim

Research Interests:

  • Computer -Mediated Communication (CMC)
  • Strategic Communication (Online viral marketing/ e-Maven/ Online Word-of-Mouth/ e-health)
  • Integrated Marketing Communication (IMC)

Publications & Presentations:

  • Kim, D., Chun, H., & Kim, H. (2011). The potential of online press room for crisis response. Communication Science. 27(2). 35-57
  • Chung, C., Kim, H. & Kim, J. (2010). An Anatomy of the Credibility of Online Newspapers. Online Information Review, 34(5), 669-685
  • Kim, H. & Stefanone, M.A. (2009) Knowledge Sharing Online: for Health Promotion and Community Education: e-Maven. In J. Martin, & L. Hawkins (Eds.), Information Communication Technologies for Human Services Education and Delivery: Concepts and Case. Australia, IGI global.

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