Skip to main content

Logo Licensing

University Relations and Marketing Department

Missouri Southern State University Licensing Information:

Missouri Southern State University and MSSU Athletics are licensed through Strategic Marketing Affiliates, or SMA. The MSSU Athletics Department encourages any company wishing to produce items with registered Missouri Southern State University marks (including logos, wording, initials, etc.) to submit a Standard License.

Application (for those companies producing products for resale to the general public) or Restricted License Agreement (for those companies producing products for internal use by the University). These applications can be completed online by visiting SMA's website at or

By producing Missouri Southern State University products, you are helping to promote and publicize our outstanding university. And by following the guidelines set forth by our licensing company, SMA, you are helping to ensure that our brand is represented in a positive, consistent manner.
We appreciate your interest and your support. Go Lions!

For additional information contact:

Cassie Mathes, Director of University Relations & Marketing
Phone: 417-625-9365 or Email:


Randon Coffey, Director of Athletics Marketing and Corporate Sales
Phone: 417-625-3075 or Email: