School of Business

Marketing

The mission of the Department of Marketing at Missouri Southern State University is to provide students with a superior education. Faculty combine effective teaching with scholarship and professional service and strive to provide students with practical and theoretical business competencies. These competencies prepare students for leadership positions and service in a diverse, global and competitive economy. Consistent with the university’s mission, the Department of Marketing embraces an integration of liberal and professional education to enable students to develop the ability to excel in the complex work environment of business. The curriculum combines extensive marketing study with a focus on development of student competencies in the areas of professional integrity, social responsibility oral and written communications, interpersonal relationships, technology management, research experience, international business affairs and critical thinking skills.

The BSBA marketing major course of study is intended to prepare graduates for positions in personal selling, product and services marketing, promotions, consumer behavior, marketing and sales analysis, retailing and supply chain logistics.

Learning Objectives
  • To effectively communicate.
  • To demonstrate information development.
  • To execute decision-making skills.
  • To demonstrate appropriate knowledge of marketing.
  • To solve business problems.
  • To be knowledgable about business and its environment, both domestically and globally.
  • To work effectively in groups.
  • To demonstrate professional integrity in the performance of duties.
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