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Bachelor of Science in Business Administration - Emphasis in Marketing

    Semester Hours
General Education Requirements 46-47* 43-44
Business Core   39
Marketing Emphasis   9
MM 412 Marketing Strategy 3  
MM 432 Consumer Behavior 3  
MM 470 Marketing Research 3  
Choose three [optional classes]   9
MM 312 Retailing    
MM 321 Professional Sales & Sales Mgmt    
MM 340 Principles of Transportation    
MM 345 Business Logistics    
MM 360 Supply Chain Management    
MM 401 Integrated Marketing Communications    
MM 405 Internet Marketing    
MM 436 Services Marketing    
IB 400 International Marketing    
IB 460 Global Supply Chain Management    
Electives   23-24
Total   124

CLICK HERE TO PRINT 2012-2014 PLANNING SHEET

*Required course in economics satisfies major requirement and three hours of General Education Requirements.

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