School of Business

Bachelor of Science in Business Administration - Emphasis in Marketing

    Semester Hours
General Education Requirements   43-44
Business Core   39
Required:   18
MRKT 321 Professional Sales & Sales Mgmt 3  
MRKT 401 Integrated Marketing Communications 3  
MRKT 405 Internet Marketing 3  
MRKT 432 Consumer Behavior 3  
MRKT 470 Marketing Research 3  
MRKT 472 Marketing Strategy** 3  
Select one:   3 
IB 400 International Marketing (Fall) 3  
IB 460 Global Supply Chain Management (Spring) 3  
MRKT 491 Marketing Internship 3  
Electives*   20-21
Total   124

 

Click to Print Appropriate Planning Sheet Below
2014-2015 Planning Sheet
2012-2014 Planning Sheet

*Must be selected with advisor consultation and approval.
**Prerequisites: Senior standing, MRKT 432, MRKT 470, MGMT 350, and FIN 350; should be taken during the last semester of university work.

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